A cult-followed streetwear brand gets a digital glow-up, leading to its best sales month ever.
WASTED
BRAND
The primary goal was to turn an already-loved streetwear brand into a consistent online revenue machine—without losing its edge. We needed to realign the brand’s offer, visuals, and systems for online growth.
For years, Wasted Brand crushed in person—pop-up shops, events, and street hustle had given a strong proof-of-concept. But online? It never quite hit the same. Even with steady traffic and a loyal following that included A-List celebrities, sales stayed slow. That changed when we overhauled everything—from the product strategy and creative direction to the Shopify storefront and ad funnels. The result? A system that looks good and sells.
We shifted the focus from just looking good to actually converting. Over time, we rebuilt the digital ecosystem from the ground up.
to align with the brand’s identity and improve conversions.
that leaned into storytelling & emotional resonance to connect with the reader on a deeper level.
built around demand—launching a hat that hit, then building a matching tee that boosted AOV
including content strategy and Reels to build awareness without ad spend
with consistently high ROAS, even on small budgets
to drive sales, recover carts, and follow up—so the store sells even when no one’s watching.
Everything clicked when we embraced clarity over cool. Instead of hiding behind minimalism, we told stories. We sold identity. We gave people a reason to buy beyond “this looks dope.”
Everything clicked when we embraced clarity over cool. Instead of hiding behind minimalism, we told stories. We sold identity. We gave people a reason to buy beyond “this looks dope.”
Everything clicked when we embraced clarity over cool. Instead of hiding behind minimalism, we told stories. We sold identity. We gave people a reason to buy beyond “this looks dope.”
Best Month In Brand History*
First Time Ever*
We didn’t just launch better products or run better ads. We aligned brand, offer, and experience into a system that sells.
The brand stayed cool. But now? It closes, too.
You don’t win in streetwear by shouting louder. You win by knowing exactly what you stand for—and building a system that reflects it.
Wasted Brand didn’t need hype. It needed alignment.
When we stopped hiding behind minimalism and leaned into real messaging, everything clicked. The product made sense. The story hit. The systems worked.
We started by connecting with people emotionally by relating to them, while having systems in place ready to handle the sales.
Once the brand started selling more than just a vibe, it became a business.
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